June 26, 2023

SMB and Stockholm Städgross merge: A new force in innovative cleaning and hygiene solutions

SMB and Stockholm Städgross merge: A new force in innovative cleaning and hygiene solutions

SMB (Städmaterielbolaget) and Stockholm Städgross - two prominent players in the development and distribution of professional cleaning equipment and consumables - join forces to establish one of the country's leading cleaning wholesalers. Supported by Hasko Invest, as an investor and strategic partner, the new merged company aims to provide the industry's most innovative, sustainable and cost-effective solutions.

Jonas Köllerström, Vice President of SMB, comments:

“SMB has always strived to exceed our customers' expectations. Over the past decade, we have worked hard to develop our own unique product concepts to offer the most affordable, environmentally friendly and high-quality solutions on the market. In Stockholm Städgross we have found a partner who shares our vision. With our combined expertise, assortment and store network, we can create an unbeatable customer offer together.”

SMB and Stockholm Städgross offer a complete range of cleaning equipment, cleaning tools, cleaning machines, sanitary paper, environmentally friendly cleaning products, protective and safety equipment, as well as training and machine service. Together, the two companies have a turnover of around SEK 180 million and have thousands of loyal repeat customers in the Mälardal region.

Peter Bergström, CEO of Stockholm Städgross, adds:

“We are passionate about driving the development of the industry forward and being the most innovative player in the market. This has given us the confidence to deliver our products to some of Sweden's largest cleaning companies. Through our partnership with SMB and Hasko, we can now strengthen our position and expand, to help more customers in Sweden and internationally.”

Joakim Tengzelius, CEO of Hasko Invest, comments:

“We are very impressed with the operations that SMB and Stockholm Städgross have built up. By combining the market's best products and attractive prices with fast and personalized service, they have created growing and loyal customer bases. We are delighted to have the opportunity to be involved in the development of a national leader who always puts the customer first and to have the opportunity to work alongside some of the industry's sharpest entrepreneurs.”

Contact details:

Jonas Köllerström, Vice President of SMB Städ Materiel Bolaget AB
Peter Bergström, CEO Stockholm Städgross AB
Joakim Tengzelius, Managing Director Hasko Invest AB